IN CONVERSATION WITH THE AUTHOR + BOOK SIGNING
Join us at Farinolio for a special event with Mauro Porcini, SVP & Chief Design Officer at PepsiCo.
In 2021, Mauro released his first book L'età dell'eccellenza–Come innovazione e creatività possono costruire un mondo migliore, published in Italian by Il Saggiatore. (The title translates in English to The Age of Excellence. Innovation and Creativity to Build a Better World).
"What drives you as a designer is to create value in the life of people, for society and for the planet,"
With this view, Mauro also writes how organizations can create value through designing powerful visceral, interactive and expressive relationships between the brand and the customer.
EVENT DETAILS:
5:30-6:15: COCKTAIL DI BENVENUTO
6:15-7:15: INTRODUCTION + CONVERSATION WITH MAURO
7:15-8:00: BOOK SIGNING
ABOUT THE AUTHOR:
Mauro Porcini joined PepsiCo in 2012 as its first ever Chief Design Officer. In this newly created position, Mauro is infusing design thinking into PepsiCo’s culture and is leading a new approach to innovation by design that impacts the company’s product platforms and brands, which include Pepsi, Lay’s, Mountain Dew, Gatorade, Sodastream, Tropicana, Doritos, Lifewtr, bubly, Aquafina, Cheetos, Quaker, 7Up, Mirinda, Naked, amongst many others. His focus extends from physical to virtual expressions of the brands, including product, packaging, events, advertising, fashion and art collaborations, retail activation, architecture, and digital media. He leads teams based in New York City, Purchase, Dallas, Chicago, Los Angeles, Orlando, Miami, London, Dublin, Moscow, Il Cairo, New Delhi, Shanghai, Bangkok, Mexico City, Sao Paulo and Johannesburg.
Prior to joining PepsiCo, Mauro served as the first ever Chief Design Officer at 3M, where his mission was to build and nurture a design sensitive culture in a technology driven global corporation. His teams, based in the U.S., Italy, China and Japan, won many of the world’s most prestigious design and innovation awards.
Mauro began his professional career at Philips Design and then created his own design firm, Wisemad Srl, in Italy with the celebrated entertainment producer and music star Claudio Cecchetto. His work on wearable technologies has been showcased at the Louvre in Paris as well as the Seoul Art Center.
Mauro sits on the Board of Directors of the Design Management Institute, on the Board of Directors of the Italy-America Chamber of Commerce, on the Board of Directors of La Scuola d’Italia in New York and on the advisory council of other design and art institutions. He currently lives and resides in New York City.
To join the wait list, please contact laura@farinolio.com